Fri. 24. May 2022
02.00 pm – 03.00 pm
  • Business model

7-Fits towards Product-Market Fit


Ali Selim Aytuna

Business model

The journey to product-market fit is often bumpy. This is also illustrated by the famous “startup curve” ( But how do you find the right path for your startup?

Startups come in all different shapes and forms. A common recipe for success is the use of the right principles, methodologies and frameworks. However, the search and selection of the right methods can be daunting. This is where people with experience in building their own startups and have actually used the tools can help you.

In our online session ( 45 minutes + 15 minutes Q&A), we’ll give aspiring entrepreneurs and early-stage startups 7 methods for product-market fit that we’ve used and refined ourselves along the way. We’ll also address other important topics such as the startup phases, choosing co-founders, planning for funding, establishing a company culture, leadership skills, common pitfalls and unforeseen challenges you will encounter.

About us:
Ali Selim Aytuna is a tech entrepreneur with more than 15 years of experience building high-growth B2C SaaS products and companies. Ilke Karabogali is a digital entrepreneur with more than 15 years of experience implementing and leading customer success, growth and marketing strategies for SaaS. Their latest company, Perzonalization, is an AI-powered real-time engine that personalizes the shopping experience of 19 million people every month and is globally the 16th largest player in the e-commerce personalization space with 65 percent year-over-year growth.

Ali Selim Aytuna
Ilke Karabogali

Target groups
Gründungsinteresssierte, Pre-Seed / Seed Startups


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