Fri. 11. June 2021
09.30 am – 05.30 pm
  • Business development
  • Startups cooperating with SMEs/corporates
  • Sales

Sales & Matchmaking Hackathon


Business development, Startups cooperating with SMEs/corporates, Sales

How do you sell to SMEs and corporates? How do you calculate a quote in the enterprise environment? How do use cases help with product market fit? We will explore these and many more topics together in the CGI Unicorn Academy’s Sales & Matchmaking Hackathon.

Our CGI Unicorn Academy is the non-financial startup partnership programme of CGI Germany. As an innovation driver, we combine the expertise of a global IT service provider with the agility of a startup company in the Unicorn Academy. In this way, we help our clients to react quickly and flexibly to market needs and help startups to position themselves with established large companies.

The cooperation of our customers with young startups creates a multitude of benefits for both sides. Our customers gain access to a portfolio of products tailored to their needs, to innovative ideas and solutions – and secure competitive advantages through fast and flexible adjustment options. At the same time, our startups receive excellent support in sales strategy and business case calculation, mentoring from experienced coaches and access to our global CGI Business Units.

At the CGI Hackathon, you’ll get to know our Unicorn Academy team. In addition to an introduction to our sales and matchmaking process, we will share best practices for selling to corporates and SMEs and work with you to develop use cases that will help you optimize your own sales.


  • 10:00 – 10:30 – Intro Session
    · Quick intro round
    · Introducing our CGI matchmaking process for startups & scaleups
  • 10:30 – 13:30 – Workshop Session #1 – Use cases as sales basis
    · Identification of industries & customers
    · Identification of own use cases
    · Product presentation as solution concept
    · Template use cases
  • 14:30 – 17:30 Workshop Session #2 – Sales process with corporates & SMEs
    · First contact
    · Initial pitch before corporates
    · Sales process
    · Contracting
    · Closing
    · Implementation
    · Maintenance & support

Target groups
corporates/SMEs, startups

Attendees will receive the URL to the event by e-mail shortly before the event begins.

The nominal fee of 3,– €
will be donated to the
project tech and teach.

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