Mon. 3. June 2024
01.00 pm – 05.00 pm
  • Business model
  • Marketing / sales
  • Prototyping

Product Psychology Workshop


Please note that this event will be held in either English or German depending on the group of participants.


Business model, Marketing / sales, Prototyping

The workshop is aimed at both founders and product managers in established companies. With the help of interactive exercises and content-related impulses, the participants are introduced to basic psychological principles that are necessary for the design of an outstanding user experience. The aim of the workshop is not only to impart knowledge, but above all to transfer it to the participants’ working environment. In addition to the workshop, all participants will receive a Product Psychology Goodie Bag worth 30€ containing further learning content.

Globally successful digital products (Duolingo, Headspace, Netflix, etc.) are based on the power of habits, because more than 50 percent of our everyday lives are determined by automatisms. For this reason, the human psyche should be at the center of every product development right from the start. In 4 hours, all participants of the workshop will gain an insight into how they can integrate behavioral science methods into their design processes in order to develop digital products that make people happier, healthier, more prosperous and more productive.

Further information on the topic can be found here.

Speaker: Fabrice Pöhlmann

Target groups
Scaleups, Corporates / SMEs

Oststraße 10

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